May sweeps

Critics of Sweeps Week argue that Nielsen and the broadcast TV networks are relying on an outdated ratings system to measure a 21st-century TV audience. Not only should Sweeps Week be dropped, but the Big Four broadcast networks — ABC, CBS, NBC and Fox — need to rethink their entire business model.

Nielsen already has the "people meter" technology to automatically track half of the TV sets in America.

The paper diaries used during Sweeps Week, on the other hand, are wildly undependable, relying on the bad memories and general laziness of the average American couch potato. If Sweeps Week data isn't accurate, and Nielsen has the power to collect instant audience data for local as well as national markets, why not drop Sweeps Week altogether?

For years, advertisers have been asking Nielsen to do away with the paper diaries and rely on more people meters.

Nielsen sweeps dates 2024

In 2006, Nielsen announced it would do away with the diaries, but as of 2014, this hasn't happened [source: Adgate]. Is it a question of money? A lack of competition and therefore incentive to chang

when is sweeps week for soap operas

when is sweeps birthday